Inside ASI-AP

The details of the great things these 5 organisations are doing are written up in this wiki page here: http://www.insideasiap.com/node/476

They were all submitted as part of the 2007 Great Things Award nomination.

RACGP have developed a 'locate a GP' feature on their iMIS Content Manager based website www.racgp.org.au which integrates Google mapping technology so that a member of the public can find GP's in a certain suburb. The view can be a map or a picture, it can display a 'flag' pinpointing the practice location, display the doctors at the practice (from iMIS) and also can display some special comments about the practice (i.e. languages spoken – also comes from iMIS). The surgeries in the area are also listed below the map. Very cool!

The Taxation Institute of Australia www.taxinstitute.com.au, in their first full year of membership renewals with iMIS, achieved a strong takeup of online payments. 33% of members paid their membership online and updated their profile online.

A secondary effect of the high online takeup was the accuracy of the data for members updating their profile online was much higher than that of those that didn't renew online (and may not have updated their profile at all).

I ran into Eddie at our AIM training last week and asked him how iMIS was going. He mentioned 2 things that made him a very happy man.

First - his daily sales report. He runs this report every day to give both actual sales and sales forecast information. Because AIM are using opportunity management (Process Manager) they have sales forecast data in their iMIS system, as well of course actual sales data from the iMIS AR/cash module. He loves this report!

Second - balanced books. In their previous system, they could never balance their AR to GL. With iMIS, they now balance to the cent.

"Annual bikie meeting draws a huge crowd

The Coffs Coast was recently inundated with more than 6000 “bikies” visiting the region for the Ulysses Club’s 2007 annual general meeting (AGM). The week-long event not only included formal meetings, but also a grade street parade, festival activities and a final night gala dinner of 4500 in one marquee (the main course was served in just one hour!).

The event attracted a record 6115 registrations – more than 1000 registrations than in the previous best effort at the 2005 AGM in Canberra which recorded 4998 registrations. The event, which was bid for and organised by Coffs Coast Marketing and Coffs Coast Ulysses Club, was the largest to be staged on the Coffs Coast, and was estimated to have brought $12 million to the local economy."

from EventConnect enewsletter, July 2007

Ulysses Club - we have an iMIS success story on their use of events

Quoted directly from an email from Linda, the Office Manager at Property Institute NZ - www.property.org.nz - on saving time ...

"Had to tell you, I have just finished setting up the event and registered a couple of people, plus looked at the reports that we could get from this. FANTASTIC!!!! I love it. This has saved us so much time as I previously pointed out they processed most of the information to do with conference on a spreadsheet, this is going to save so much time. Im really excited that this has turned out so well and had to tell you. Yes I know sounds a bit sad that something like this could excite me so much, but what can I say, I love iMIS."

The Salvation Army of NZ - a large iMIS fundraising customer in Wellington - just recently completed their annual appeal - this used to be the doorknock appeal but is now a collections appeal. The final results are in - an 11% growth in donations over the previous year.

They are attributing the growth success to a tightly integrated marketing campaign including print, TV, radio, buses, bus shelters etc., and better planning of collection points so as not to conflict with other charity collections.

Since launching their new iMIS powered website www.companydirectors.com.au less than 2 years ago, the Australian Institute of Company Directors (AICD) now have more than 50% of their new members joining online.

Member Relationship Executives at AICD now refer potential new members to the website to join online, and are able to use their time far more effectively to pro-actively call existing members and a number of new programs that see the AICD continue to grow at record levels.

Although Gymnastics Australia have been long time iMIS customers, and early pioneers for online services (including national registration), they have recently increased focus on delivering professional development and accreditation programs to coaches/judges via online technologies. As an organisation that continually reinforces the need for their constituents to use online services, they are now seeing the full benefits of the vision. A recently offered online course for managing the risks of coaching to technical members was a true win-win for GA and their members.

RACGP a couple of weeks ago went live with iMIS e-Billing for online member renewals. This was a soft launch not explicitly advertised to fellows. However, the College is seeing immediate productivity gains in having staff use the same web interface pages to process renewals received in the office and standardising on a single process regardless if a member does the entry themself online or staff doing it on behalf of the member in the office. It has cut 2 steps out of the back office process and many staff can use the web interface with little or no training.

AMA Federal Secretariat in Canberra has been working with a strong vision over the past couple of years to create a national AMA database, even though the organisation is state based. To date, 6 of a total of 8 states are now sharing a single iMIS database managed by ASI Hosting. I met with AMA executives yesterday in Canberra and they told me that the implementation of iMIS as the single database for the participating states is one of the most significant projects, and most successful projects, ever undertaken by AMA Federal.

CSA has integrated iMIS Content Manager with a 3rd party education portal for tutorials, assignments and exams. Content Manager provides a single login to the main CSA website, powered by iMIS, and also the 'Learning Centre' 3rd party education portal site. www.csaust.com

Cycling have used an Access system to integrate iMIS data into their event management timing systems (road and track). Event start lists can be loaded from iMIS into the timing systems and this ensures accurate names, ages, license details, and ensures only paid up cyclists compete (this is important for insurance coverage which is included as part of annual license fee). Final results can then be sent back to iMIS from the Access system. Access was chosen for ease of use, and also so that it can be standalone at venues that do not have internet access back to the national iMIS database.

CPAs are in the process of building their data warehouse with iMIS Analytics. They are going back to iMIS backups from up to 3 years ago, restoring each backup, and then having the Analytics ETL processes load that data into the warehouse. Since there has been some changes in demographic fields and codings, remapping of old codes into the current set of codes is being done on old backaups as required. More to come as the project completes (in the next month) and analysis work beings.

Launched their online renewals for registrations for the 2007 renewal period. Renewal notices were mailed out late November 2006 with payment due by 31 December. Over 30% of renewals were paid online, totalling more than $500k in revenues. The renewal process included profile update and payment.

In January registration cards are then printed and mailed. The whole process of manually keying updates and payments, multiple times, used to take over 3 weeks, and this year it was completed in under a week, due to the online renewal process, and single entry point for non-online renewals. Over 4,500 registration cards were printed and mailed before 10 January 2007.

VECCI have been tying in their email open/click-thru rates for events/courses to their attendance numbers and finding some interesting trends. In particular some courses getting high open rates but low registration numbers (less than 1 in 20 conversion of click thru's), in contrast to some courses that are getting almost 100% conversion of click thru's. This is the first time they have had this type of data and data correlation and are now able to target their messages, timing and audiences more appropriately.

Over the past 12 months CPA have been using marketing suite to streamline their marketing for PD and events. I have heard comments from both members and CPA staff on the success of this project.

First, Keith's wife in Perth is an FCPA and has commented on the improvement in the email communication from CPA - less of it, and more relevant.

Second, using the results from the marketing programs, over 20% of the PD courses have been cancelled or changed in 2007.

Another quote from Peter D - marketing suite has been a great success for CPA marketing.