Blogs Continue to Grow

Off the back of the recent Discovery conference where we talked about blogs being an 'untapped market' and discussed some of the incredible statistics in relation to this style of content, I just found some information about readership.

A recent study from Forrester found that 24% of Generation Y read blogs, twice as much as Generation X.

This really is something that we should be exploiting right now, it's easy to build one and non-profits are perfectly suited to building the style of journal content for a blog.

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Submitted by jmccormack on 8 November 2006 - 11:28am