Inside ASI-AP

Overview of business driver:

Each entity (Customer, Supplier, Partner, etc) with which the organisation interacts will be represented by a single record in a single database within the organisation that can be accessed as necessary from anyone permitted from both inside and outside.
Process: Data management
Technology: iMIS CRM Database
Services: Integration

“Understanding the customer experience is at the center of the CRM universe. All marketing, service, support and sales efforts are driven by an intimate knowledge of customer characteristics, preferences, usage or purchase history and needs at each stage of the purchase cycle. This immediately creates significant customer interaction opportunities at every point of contact across the enterprise”

Areas to explore

• 360◦ view of each entity
  • Master data - demographics, static, identity based data
  • Transactional data – purchases, subscriptions, events, education, etc
  • Analytical data – long term consolidation of transactional data and historical changes to master data
• Buy once, buy again
  • Ability to see historical view of interactions
  • Use this as a driver for marketing
  • Management of the data “overflow”
• Access to the information
  • Right info to the right people in an efficient way
  • How does this help your customer know you?

ASI AP current position: