Inside ASI-AP

Overview of business driver:

ASI AP current position:

Organisations will offer products and services that are specific to the various segments within their customer base

Process: Segmentation, Service Development
Technology: iMIS Marketing Suite, iMIS Informz
Services: Data segmentation, communication management

Areas to explore:

• Customer groupings
  • behavioural, attitudinal, demographic, other relevant dimensions
• Product offerings
  • explore relevance
  • review priorities
• Service offerings
  • explore relevance
  • review priorities
• Review marketing
  • Segments
  • Communications
• Specific programs for specific segments
  • Member acquisition
  • Member retention
  • Product sales
  • Other
• Development of measurable segment-specific goals, objectives and tactics for every point of interaction with customers
• Establishment of enterprise-wide business metrics, customer measurement, tracking and reporting processes for all segments and points of contact.