Inside ASI-AP

I am always interested in looking at the total market size each year. The total market size is the total spend of customers in our sector - the non-profit sector - each year. I only consider the spend of non-profit customers that purchase (or already own) a package system like iMIS (basically membership or fundraising management); I don't count custom developed systems since these are rarely purchased today and I have no knowledge of who and how much.

The spend of customers in the sector translates directly to revenue to the vendors that are competing within that sector. The revenue numbers below are my own best guesses. I am only including Australia at this stage; and for the 2007 calendar year.

ASI direct revenues - $6.8m
ASI partner revenues (AiSPs, authorised consultants, web partners) - $2.2m
Coresoft - $2m
Aptify - $0.6m
Unnamed membership systems/CRM/consultants - $2m
Blackbaud (not including school management) - $4m
DonMan - $0.6m
ThankQ - $0.8m
Unnamed donor systems/consultants - $1m

Total market size = AU$20m

This puts the ASI (and thus iMIS) market share at 45% - which seems reasonable and consistent with what we see in the day-to-day market.

I am not seeing strong indications that the Australia market size is growing significantly, so our own growth opportunities will be: (1) in switching customers from another system into iMIS (and thus increasing our market share); and (2) by expanding into new countries other than Australia.