Inside ASI-AP

The inaugural ArtezInterAction was held in Sydney last Thursday 30th April. It was attended by 69 delegates (inc staff and speakers), with 12 no-shows/cancellations (many of these were freebies).

The opening presentations was given by Martin Gill who was full of energy and very engaging. He's a great speaker. The presentation he gave on the implications of new technology is available here: http://www.artez.com/blogs/philipkingspodcast/episode14martingillfounder... (filmed at ArtezInterAction 2008).

Other speakers included Brian Pendleton from CauseForce who provided examples of some of the events they've developed, including raising $13m for cancer research; Sara Mansfield from Pareto Fundraising and Rod Jacka from Panalysis. Three Artez/iMIS Friendraising customers were involved in the master panel on Analyzing Event & Campaign Success Factors. Dave Simms from Leukeamia Foundation explained how they rebranded Worlds Greatest Shave and the idea behind Light the Night which was first tested in SA and WA to "test the system wouldnt crash", then rolled out nationally after being deemed a success.

There was a real buzz in the room, lots of interaction between the delegates and great questions asked of the presenters throughout the day.

Hat's off to marketing ;-) for promoting this event and getting the numbers in only a month. Onto bigger and better things next year.