Inside ASI-AP

This week we kicked off a new campaign to promote Friendraising. A direct mail campaign inviting prospects to attend seminars in Melbourne (29th April in ASI office) and Sydney (30th April at the Grace Hotel) began and will be followed up with emails and phone contact.

This seminar series will focus on the concept of friendraising (rather than the product). Attached is a copy of the postcard invite and below is copy of the letter that has been posted to contacts.

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Wednesday 9 April 2008

From Saturday through to Tuesday ASI had a booth at the Perth FIA conference, and Marla, Colin and myself were there to attend to the booth and learn a few things.

Marla flew out today, Colin and I (Jay) fly out tomorrow morning.  We're heading off to Perth for the FIA Conference.  Once again, ASI are sponsoring the conference and will have a booth that the three of us will be tending to.

This year all of our efforts are going into letting people know about the new iMIS Friendraising module, and we decided to use the Friendraising module as part of a promotion, here's how it works:

1. Colin, Marla and I will try our best to get as many friends as we can.
2. For every friend we get, we'll take them through the donation process using iMIS Friendraising.  No one actually has to donate anything, just go through the process to see how easy it is.
3. For every one who 'donates' ASI will donate $5 to a pre-selected charity.

So who are the charities:

Informz recently announced new add-ons to the Informz for iMIS email marketing platform, including text messaging broadcasting and online voting. Find all the latest information at the Informz for iMIS product portal at www.informzforimis.com.

While you're on the Informz for iMIS website, take a look at the 'Client Email Gallery' where you will see that NESA (National Employment Services Association) is currently being featured!

We are well into our campaign to educate customers about iMIS 15 and now prospects are getting in the know too!

Last week we sent the following postcard to all active prospect contacts on our database who fit our target market (orgs with more than 10 full-time employees) - that's almost 11,000 contacts - inviting them to download an i15 brochure from our website - www.advsol.com/i15.

Please find attached iMIS Customer End of Year Promotions 2006.pdf the current iMIS Promotions for all customers until December 21, 2006. These promotions include:

1. Discounts on purchasing two (2) iMIS web modules as part of the same sale
2. Marketing Suite module trial package
3. Customer Only (CRM) user block discount offer

If you know of any customers that should be taking advantage of one of these offers, feel free to mention the offers to the customer and also please let the appropriate Customer Care Manager (or me) know so that we can follow-up with them.